Iconography Study Of Chinese Yuefenpai Calendars

In this paper, using the methods of science of images, from the female body of Shanghai yuefen brand poster, face, style and artistic features presented in the form of "analysis of the aesthetic characteristics of Shanghai yuefen brand poster. From Shanghai to the whole Shanghai yuefen brand poster art style, it has an important position in the development history of the posters in China, is China's early budding period of capitalism the representative of the poster. From the point of view of time, regional can draw in the female image of Shanghai yuefen brand poster. And with the vigorous development of the western commodity economy in China and folk, and so did the process of nationalization and internationalization of Shanghai yuefen brand poster. Especially Shanghai yuefen brand poster in different times, different changes in the environment, it has become people's aesthetic taste of life and aesthetic tendency of the performance of the carrier. From the initial period of the qing dynasty has obvious elegant light, common to the 20th century 20,30 s, the wind of fashion modern Shanghai yuefen brand poster has been deeply branded the color of the Chinese culture. Every aspect, according to the special political and cultural background, in this paper, through the image study system evolution process of Shanghai yuefen brand poster discussion and analysis.According to this article, the purpose of this paper is to research from two aspects carries on the system, one is "the analysis of image characteristics of Shanghai yuefen brand poster", the second is "image analysis method," three is "comparative analysis with the same period of Shanghai yuefen brand poster image". First using Pan Luofu create images of study theory, mainly adopts the method of image analysis, image interpretation, and from the overall composition, image of Shanghai yuefen brand poster design features such as elements of the theme, women, by women in different periods and different environment of Shanghai yuefen brand poster image comparison, case analysis and found that the formation of Shanghai yuefen brand poster independent secular aesthetic characteristics have certain universality, systemic and inheritance.