Study On Guidance Of Visual Symbol In The Design Of New Media Perspective

In the 21st century,with the science and technology unceasing progress,update of information communication and media,the new media under the background of social public life got unprecedented change,and even our daily life is closely connected with the new media has already reached.Visual symbol design under the background of new media also must conform to the new media design direction,to make the design of visual symbols in the information overload in the network environment,to achieve the real service for people under the new media era of guidance design of visual symbols.Therefore,it is necessary to study the guidance of visual symbols from the perspective of new media.This article focuses on the new media under the perspective of visual symbol oriented design performance ranging from text,graphics,images,the color performance analysis,and then to new media oriented design principles including visual symbols from the functional principle,logical principle,aesthetic principle to study the three aspects,further enrich the connotation of the visual symbol oriented design,close to all kinds of new media and the public under the new media era,to achieve the intended use of the common,eventually reached a new perspective in line with the public media oriented design of visual symbols.Through the new media of mobile phone and computer terminal involved in the practical applications of the investigation experience of visual symbols,in line with the analysis from the perspective of users,further feel sense of visual symbol guidance design requirements,to strengthen guidance design of visual symbols.