Window:Humorous Journey

In today’s society, with the continuous competition of products, enterprises and businesses have begun to emphasize the culture of brand effect and the management of the sales terminal, window design is undoubtedly transmission side window of the product display, promotion, enterprise culture image. Although window is, as it were,"the ground", in the business world, however, is also "battleground", which role cannot be ignored. As a form of art, Humor is of the characteristics of interest and exaggerated, and in an increasingly nervous rhythm of life, it brings people a moment of pleasure, relax mood. Therefore, the introduction of humor in the field of shop window design is more and more be favorred by the designers and they expect the humor design conveys effect of strong and unique. In the face of of humorous expression, we need to understand the following two questions:first, what is the distinguishing feature of itself, or, how to express humor? Second, how to find the right balance between humorous language and design to achieve the best effect of appeal?This article’s writing is correspond to the above two questions. The first part of the article, this unique way of artistic expression to humor for carding and analysis, and in the latter half part further try to find corresponding relation in these characteristics, how to humor "marriage" with the window design, puts forward a method to design the humor window, strategies, significance and problems that should be paid attention.