Interactive Game In Advertising Communication Activities

In human society, game is not only maintains the characteristics of people’s instinctive action, but also based on people’s requirements in terms of self-development, because they are the sort of higher animals. The combination between advertising information and interactive games own the incredible functions in the era of experience economy. This article aims to introduce conceptions of interactive games into the design of travel experience, in order to promote the development of interactive games.Excellent experience is really important in terms of visiting process, therefore, in the process of software design, apart from the satisfaction of customers’functional experience, designer should pay more attention to their psychological feelings, to let the customers enjoy the product and then let them achieve the excellent flow experience.This article combines conception of advertisement and gamification, contains the design of interactive games. At the beginning of this project, the author of this article systemized some related conceptions, and discussed psychological issues, enriched its theoretical depth. Meanwhile, the author of this article made the product and marketing research, user research of some interactive games products, then designed this product according to the learned knowledge.Through some researches about interactive games, which is a kind of brand-new product, the author of this article considered that this kind of advertising way indicates a sort of methods which own the entertainment-oriented, socialization, joviality and personalization, they will offer the excellent entertainment experience to the customers.