With "Design" To Create Public Art Museums Chinese Culture Brand

Art Museum of art as a cultural platform has the charisma and communication ability.More and more countries put the Museum of art as the carrier of important public leisurelifestyle and culture dissemination. Art museum itself is not for profit organizations, whichplay a major function of this social and cultural aesthetic education dissemination functions,in addition to a national and regional socio-economic benefits can also play a role inpromoting a certain degree. Its own evaluation of the selection of works of art, the exhibitiondissemination and collection of protection, are designed to be the best art museums visualimage of the body. But it can really highlight the characteristics of the industry and society, tomaximize the dissemination of culture, cultural exhibitions and cultural and educationalfunction, there must be“brand”awareness-building, which are needed for the visual imagedesign services. Expand the Art Museum of the visual image of the design work, enablingvisitors to fully experience the environment inside and outside of any one, any kind ofatmosphere, as well as cultural and spiritual connotations Museum of Art, to play its role insocial education. Thus, this issue will be through a combination of theory and case, fullyarticulated visual image design for the Museum of Fine Arts branding the role of nationalculture and to create a relationship with the public culture through art museums, the Museumof Chinese art visual image design research, visual image design, branding and promotion ofthe cultural importance of these three aspects of the system are discussed.