Analysis Of Contemporary China’s Cultural Diplomacy

Culture,the spiritual wealth and spiritual pillar of human, is also an importantattribute and symbol of human’s sociability. With the evolution of human history, theworld political situation is developing into multi-polariation, economic structure isturning into globalization and regional integration, as well as the information technologyis booming around the world. Now the world is getting smaller and smaller whichbecomes into a global village. Well, benefited from the communication and exchange ofhuman civilization,the progress of politics, economy and scientific technology promotesthe prosperity and development of culture in turn. Cultural diplomacy is large-scale andprimary form of cross-border exchanging of culture. In the progress of the times, thepurpose and content of communication for the countries have great changes, from thepolitical and military objectives, to the economic goals, and then to the cultural whichhas become an independent diplomacy form thanks to the humanization process ofinternational society as well as human society develops and progresses.The winner of political disputes depends on his strength and economiccontradictions can also be solved through certain concessions. But there is nodiscrimination in cultures for each country has its own unique historical culture whichthey are all pride of. Respecting and communicating with the other cultures and sharingthe fruits of development of human civilization, is a major benefit of the contribution ofcultural diplomacy. For individual countries, it is also the important way to promote acountry’s soft power, besides, it’s even the core of foreign diplomacy to a certain extent,not only just a part of it. While, now the cultural diplomacy enjoys a nearly equal statuswith the political, economic, military and diplomacy. So,constructing national culturalvalue from a unique view, mining the universal value of the national culture, andattracting the people in the whole world, is each national culture diplomatic mission. Inthis paper, the meaning characteristics and the role of culture and cultural diplomacy isthe first part, and then closely related theories, as well as the process and practice ofmodern China cultural diplomacy, followed by the analysis of China traditional culture’suniversal value, finally,there draws on some new thinking for China cultural diplomacy.