| Since the second world war, the western "consumerism" ideology gradually enter the rest of the world, the consumption trend of the development is no longer in solving demand activities for the purpose of life, but a kind of enjoyment and money as the carrier of the ideology and behavior of the existence of activity, it makes the consumption replace the meaning is good for the construction of their own development as the purpose of the subjects. In the context of a consumer society, modern women because of the change in consumption status plays an important role in the consumer market, but also in the swirl of consumption alienation. Under the guidance of mass media, they chase fashion, popular, and has produced many blind, the demand of consumer behavior, which has a negative impact on many aspects of society.Design plays an important role in consumption, the female consumption alienation make contemporary design also becomes the center of each domain research, this article with the aid of women consumption alienation this hot topic, analyzes the performance and characteristics of female consumption alienation and from the Angle of the design in this paper, the design of the appeal to women consumption factors, and the effects of women consumption alienation in contemporary design, the paper sums up the face women consumption alienation phenomenon of contemporary design should make the design decisions. What women’s irrational consumption and the crazy for material consumption has what negative influence on the contemporary design? China’s contemporary design in the face of the era of women consumption alienation and which decision to make, to achieve the design of real social significance and ensure the sustainable development of the design, so as to guide the pitfalls of consumption alienation women? Starting from this meaning, believe that women in this paper, the research to China to study design provides a new Angle, make a valuable reference. |
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