A Study On The Alienation Of Social Symbols In Consumer Society

"Symbol alienation" is an increasingly prominent global issue in the era of consumption.With the explosive development of information technology and Commodity,consumer goods have entered every field of human life in a cumulative manner.As early as the middle of the 20 th century,French scholars paid attention to the manipulation power of symbols under the operation of capital,and made a great deal of research on the phenomenon of "symbol alienation" on the basis of the forefathers' theory of "alienation".According to Baudrillard's thought in the consumer society,the essential characteristics of the society are embodied by the concepts of "abundance" and "leisure".Consumption has become the world's dominant,and goods are no longer produced only to be used,but to be wasted in great quantities.Our society seems to be a consumption of high-speed drive of the carriage,when demand is insufficient,the society also through a variety of means to stimulate people's consumption to ensure the normal operation of the carriage.According to the situation of our country,the Commodity has developed rapidly in the past ten years.While people enjoy the abundance of things and the pleasure of consumption,the problem of "symbol alienation" has come into being quietly and become more and more intense.Therefore,in order to analyze and understand this problem systematically,this paper will take semiotics as the main research method,and will use the semiotics as the main research method,with the help of the related theoretical knowledge of Cultural Studies,this paper discusses the causes of its formation,its main contents,its harmful effects and so on.We should see that the problem of "symbol alienation" is not accidental,it is more like the premeditated planning of the capitalist market.After the three stages of "alienation of commodity","alienation of consumption activity" and "alienation of consumer",this alienation has been shown as a kind of habitual recognition and following of symbols.However,most of the time,consumers are not aware of this alienation,but because they can consume and be complacent,consumption as the appearance of their own capabilities and communication in the bargaining chip.The difference logic in the operation of thecode drives the consumers to show their social identity through the difference consumption.The consumer will own emotion,the value projection on the object body,will consume as the self-identification way,hopes through the object consumption to make oneself in the group stand out.However,consumption is only a means and a way to help human beings meet their own needs,and human value does not need to be stated and proved by it.At present,the mass consumption view presents a kind of distortion,that is to consume for consumption,the more waste,the happier.To waste is to show that you are possessive of things,and to be happy is to be able to do so.But behind the seemingly possession is the reality of the consumer led by the plight of the reality.This thesis is divided into three parts,the first part(the first chapter)through the discrimination of "symbol alienation" this concept,and comb the difference between it and non-alienation state to understand the object of this study.On this basis,the author analyzes the characteristics of the present consumers,that is,"from the outside to the inside unconscious spread" and "consumption patterns are diverse and actively participate in the alienation",and reveals the complexity of the problem of "symbol alienation".It is not the alienation of a single factor,but a cultural phenomenon caused by the mixture of various alienation.Therefore,the second part(chapter 2,3,4)analyzes the alienation of consumer goods,consumer activities and human beings from three aspects.These three aspects exist as the representation of symbol alienation in consumer society.Therefore,this thesis tries to understand the problem of "symbol alienation" comprehensively and at different levels by analyzing the triple representation of symbol alienation,and the part of "human alienation" is the focus of this paper.The third part(Chapter 5)gives suggestions on the possibility of this issue.How to deal with a series of problems brought by "symbol alienation",there is no unified answer or standard in the academic circles,and this problem can not be completely eliminated,we can only try to contain its development.The suggestion of this thesis is to strengthen the pursuit and construction of the meaningful world.The meaning world refers to the spiritual,human and poetic world.When human beings construct meaning on the external things,it just proves the emptiness and helplessness of their inner world.In otherwords,when our inner world is strong enough,we no longer need to "Gild" ourselves with excessive symbolic consumption.In the problem of "symbol alienation",as long as consumers can reduce those unnecessary consumption,withstand the temptation of symbol consumption,then the problem can be controlled.It is important for consumers to realize that the meaning of a person's life is not measured by things and the value of life is not calculated by money,in order to truly build the meaning in the inner world of the perfect,to love life to pursue the distance,to get rid of the materialization of thinking shackles,can be peaceful.