Research And Practice Of Innovative Methods Of Advertising Fiiars On The Internet Platform

In today’s information age, the Internet affects every aspect of people’s lives, the traditionalretail erosion of electronic commerce, the traditional media advertising based on the samedevelopment bottlenecks encountered, the traditional mass media transformation of intelligentmobile phone client, the traditional TV media is marching into the Internet and smart TV client,relying on advertising film the Internet has also been considerable development platform, theInternet platform features creative advertising films is also represent the general trend. Along withthe Internet platform technology, the Internet as a media platform, combined with the traditionalmass media for content processing method and network itself is open, interactive features,including high speed intelligent terminal, intelligent mobile phone terminal, PC terminal,intelligent outdoor media terminal development, advertising film creation and by combining withthe Internet platform concept and technology, create advertising film creation mode andadvertising the new mode of operation.Spread the Internet platform has several notable features: first, quickly respond to user needs toconstantly change their products; secondly, let the product or brand to have fans not only user;again in the new Internet technology to customer value delivery tools, innovative communicationcontent; the last is open wide.Based on this, this paper to advertising film based on the research, innovation and practice ofInternet platform, in order to provide some reference for the advertising film development basedon Internet platform, provide direction for advertising films, propose solutions for the healthydevelopment of the advertising film, will combine the advertising film art and spread of moreclever, making more vitality of advertising films and the overall communication plan.