Studies In Development Status And Countermeasures Of Chinese Independent Documentary In New Media Age

Chinese independent documentary began in the1980s, having experienced the development in early1990s and the decline in the late1990s, and from then on, explored stumblingly and constantly developed. As an important complement to the mainstream documentary, Chinese independent documentary displays all aspects of our society all-round, which injects infinite vitality into all the Chinese documentary promotes its development. The21st century is the new media age that disseminates information and images by the network and it is the new media age that indicates the inevitable trend of the world. New media has been widely used in various fields, especially in the field of film and television, because it contains the characteristics of digital technology and real-time interactivity, inclusivity, magnanimity data and openness. As an important film art form, Chinese independent documentary is faced with unprecedented developing opportunities brought by new media. How can we seize and take advantage of the opportunities? That topic is what this thesis will focus on, that is, the Chinese independent documentary how to break the siege and develop rapidly and healthily in the new media environment.Chinese independent documentary has passed more than20years development history. Through sorting out the development skeleton of Chinese independent documentary, this thesis summarized the development status and features of Chinese independent documentary, and summed up the problems of Chinese independent documentary encountered. Then the writer used a combination of sociology, communication studies and film and television science knowledge, and the research methods of literature analysis, comparative study and qualitative analysis. At last, given the new media features, the writer put forward some developing countermeasures, which relates to creating and marketing documentary, for the Chinese independent documentary and hope that it develop rapidly and healthily in the new media age.