The Applied Research Of Mobile Phone Animation

As a kind of synthetically article expression, animation is sweep around the world. Themarket of this industry contains huge economic benefits and it has already attracted theattention of our government. Government began to vigorously support the development ofour animation industry, built animation industry base in all parts of our country, andconcurrently promoted the development of our animation industry in multi-channel.Animation industry is gradually entering into a long period of development.Mobile media combines the advantages of other media, is called the "fifth media" afterthe media of newspaper, television, broadcast and network, and became the high-profiletarget in the new media age as its unique features mobility and interactivity. And the mobilephone animation use directional transmission as the goal, entertainment as the core, andguided by the idea, got lots of concern and love with its unique form of expression, andshowed its own unique charm in the new media environment.This article deeply unscrambles the inherent characteristics of this emerging form ofmedia through compare mobile animation with traditional television, movies, the Internet.The concept of mobile phone animation is expounded, and the classification of the phoneanimation has carried on the detailed analysis and illustration, and the cause of theparticularity of mobile media is summarized. This paper aimed at the particularity of mobilephone animation and the differences of traditional animation discusses the difference of itsproduction method, combined with the summary of the mobile phone animation user survey,it is concluded a feasibility animation program for the new media--mobile phone, thisparticular application platform. Points out in human-computer interaction digital age, themobile media has advantage of interactivity and to add interactivity as an element into themobile phone animation. Make full use of the multimedia forms of mobile phone to achievethe creativity and diversity of mobile phone animation, highlight the user’ s interactiveentertainment experience, and thereby enhance the communication between people and media,people and people, also. On the basis of investigation and analysis, closely around therelationship between the users and media, then aim at commercial, the key characteristics ofthe mobile phone animation, proposal the product placement scheme, and combined with audience polls for mobile phone animation peripheral products, to explore feasible profitmodel of mobile phone animation industry chain. Finally, the future of mobile phoneanimation market was discussed, summed up the existing problems of mobile phoneanimation market, and put forward feasible Suggestions from the perspective of dialecticalfor the existing problems of the mobile phone animation industry in China. In the informationsociety of human-computer interaction, to enrich and perfect the theory of mobile phoneanimation as the target, and make the combination of animation and mobile media reallybecome a new power for boost our creative cultural industry. And to grasp the new trends ofdigital animation in the mobile phone media application has certain guiding significance tothe reality.