The Research Of "Pan-animation" On The Background Of Media Revolution

Setting the birth of internet as a symbol, such new media as mobile phone,blog, blogger, digital TV, etc lifts the tide of media revolution on a grandiose scale. With the continuous development of digital technology and the mutiplication of communication media, the application of animation is increasingly expanding. The technology of animation not only applied on the production anomation,but also applied on other business and related field,such as mobile phone game, flash cartoon, web multimedia, TV advertisement, the manufacture of TV program, the demonstratration of science and technology achievements, teaching courseware, toy model, virtual journal, etc. And that's the phnomenon of pan-animation, which this article aimes to explore.the article intends to arrange the conception of pan-animatin, animation, CG, animation's application field, and simultaneously to make them clear througe the investigaton on revolution of new media and the influence setted on animation by the digital technology. The article trys to anylyse and elaborate the present situation and development of pan-animation in the web media and the mobile media through the analyzation on the typical case, the article also analyse and discuss the business mode and the education. It is hoped that the artical would be helpful to provide some advice and reference for the demostic animation indutry and education.