Study Of The Animation Features In The Mobile Media

Mobile media, following the newspaper media, television media, broadcast media, onlinemedia, the world known as the "fifth media", because it combines the advantages of othermedia, and its unique mobility, interactivity has become the leading media of the new mediaera. Computer technology, the integration of three technologies of Internet technology andwireless communication technology, digital technology and the rapid development of digitaltechnology as the carrier industry has also rapidly develop and grow, particularly in theanimation industry, known as a sunrise industry, represented by and leading the industry’srapid development of contemporary culture. Digital animation much attention for its uniqueand colorful form of expression, especially loved by the contemporary young people.Combination of digital animation and mobile media mobile media communication function isslowly fading, while the combination of a variety of cultural resources with the latest digitaltechnology, entertainment features and services has become the focus of the mobile media.Firstly, a brief overview of the mobile media, from the media point of view, the mediapoint of view, a technical point of view and the commercial value of the angle defined theconcept of mobile media. Development of mobile media to do a simple conclusion can beseen from the basic context of the development of mobile media. Through the analysis ofspecific data on the current usage of mobile media to give instructions. Followed bycomparative analysis of the phone and animation concepts to define the connotation of theconcept of this study mobile phone animation, clear the contents of this article. Briefintroduction to the film and television animation production process, is to pave the way forthe elaboration of mobile media in the digital animation. Analysis of the characteristics ofdigital animation in the mobile phone is the focus of this article, appreciate the way animatedcontent industry by mobile phone animation features to give elaborate manifestations, modeof production, mode of transmission, by contrast with the traditional film and televisionanimation and discussion. After several phone animation inadequacies. Analysis and lack ofbinding characteristics of the mobile phone animation, and the points raised by the mobilephone animation should be noted that in the production of a few points and suggestions on thedirection of development in the mobile media mobile media, digital animation production anddigital animation reference value.Characterized by interaction, mobility and entertainment services and informationservices for the purpose of mobile media gradually gained popularity, and much loved youngpeople and broaden the digital animation applications in the mobile media, and also makes theconnotation of the art of traditional animation in expanding the animation art form ofexpression will be more complete and rich, but also brought opportunities to the developmentof animation industry.