| Along with the advance of human society, designs with high aesthetic value areenriching people’s visual experience and daily life. As the main element in graphicdesigns, font poessesses the special characteristic of information communication, soalmost all of the graphic designs are inseparable from the use of word. Particularly,information about commodity attributes, name, usage, production and so forth must relyon words to convey. In times of consumer economy, visual symbols made up of differenttext designs has become the emotional communication bridge between packaging designand consumer groups. Therefore, aesthetic designs in the form of graphic texts becomethe indispensable component in the design of commodity packaging. It is not only thecarrier of information, but also the carrier of visual form with aesthetic value. This makesit have more research value. The paper is divided into four chapters. The first chapterintroduces the development and research situation at home and abroad on the form of thefont. The second chapter analyzes different types of packaging including descriptive text,advertising text and so forth. The third chapter studies the aesthetic and functionalpacking font form from two aspects. The last chapter analyzes the influence of packingfont on product promotion and consumer psychology.Along with the progress of time, aesthetic value of the font form gradually standsout. This paper makes use of the literature research method, function analysis method andimage analysis method. Under the background of new era, new requirements ofpackaging design are summarized. With the modern aesthetic requirements of packagingdesign, font is not only eye-catching, easy to identify and clearly conveying thecharacteristics of commodity information, but also has aesthtic value. The unity of thefunction and beauty embodies the actual content of the aesthetic value of the font form,and the research on aesthetic value in the form of packing font is of important practicalsignificance. |
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