The Development Strategy Research Of Cultural Industry In Yulin City

Cultural industries as a low-carbon, environmentally emerging industries, on thecertain extent, is the degree of civilization of a country and the region, the level ofdevelopment and competitiveness reflected. States, local governments have attachesgreat importance to developing countries around the cultural industries. It has becomean important option for the transformation of economic growth mode, optimize theindustrial structure and achieve building a sustainable society strategic objectives. Inrecent years, with the rapid growth of YuLin coal, oil natural gas and other energy andchemical industries have made great achievements in economic development, the totaleconomy ranked second place in Shaanxi Province. However, in the situation of theenergy resources gradually depletion, the lagging development of cultural industriesmade a negative impact to the sustainable development of YuLin. Therefore, the studywas to explore strategic issues of YuLin cultural industry development with a strongtheoretical and practical significance. Therefore, the study of cultural industries inYuLin to find a suitable strategy for the development of cultural industries in YuLin,the most urgent problem need to resolved is make the cultural industries developed andprosperity.This paper based on the theory of cultural industries, using macro perspectivepresented and analyzed the current situation and the development of cultural industriesin YuLin, found the specific performance characteristics: the people, the regional, thediversity and the potential. Then used the micro perspective analyzed the culturalindustries, the main elements are summarized as: the people, the businesses and the governments. The object of the elements summarized as: cultural resources, ecologicalenvironment, cultural products, cultural market and policy environment. On this basis,explores the current development trend on cultural industry in YuLin, analyzed thestrengths, weaknesses, opportunities and competition, and figure out the five mainconstraints are: concept factor---weak ideas, behind industry awareness; Dynamicfactor---less enough attractive, a lack of investment momentum; Consumptionfactor---traditional consume thinking, the cultural consumption habits still on a lowdevelopment; Human factor---lack of professionals; Financial factor---financingdifficulties.According to the cultural industry development status and the overall trend inYuLin, using SWOT model, conceived the development of YuLin cultural industrystrategy, and refined the strategies into culture boutique developmentstrategy,cultural ecological building strategy, cultural industries financing strategy,cultural brand development strategy, culture industry cluster strategy,cultureenterprise development strategy and project driven strategy. Meanwhile this paperproposed the development of cultural tourism industry, theatrical performancesindustry, folk art industry, modern media industry and cultural creative industry shouldbe emphasized. Finally, noted the protection of cultural of YuLin cultural industrydevelopment strategy implementation suggestions such as the traditional conceptshould be changed, transfer government functions, improve the cultural industrypolicies, establish profect investment financing system, build personnel training systemand establish a fair competition market. Establish fair competition in the marketmechanism and legal culture of security system.