Research On The Development Strategy Of Yunnan Jinding Cultural Creative Industry Park

As an important carrier for the development of cultural industries,cultural and creative industrial parks are of great significance for speeding shifts in the development of cultural industries and the transformation and upgrading of economic structures.After 20 years of development,the construction progress of our country's cultural industrial park has been accelerated,and the quality has been improved.We have formed a state-level industrial park and base as the leader,and provincial and municipal industrial parks as the backbone,and the new park as the new driving force to jointly promote culture.The pattern of industrial transformation and development.It cannot be overlooked that under the background of vigorously building a cultural and creative industrial park,many problems have followed,such as unclear positioning of the park,single profit model,low level of operator management,weak platform service construction,and difficulty in forming industrial agglomeration.Effects and so on.Yunnan Jinding Cultural and Creative Industrial Park has achieved “Industrial Transformation and Upgrading” through the transformation of the original industrial park into a cage for birds.After more than ten years of development,it has become the first phalanx of the national national advertising industry park and the leading cultural and creative industry in the province.Park.Under the background of the new normal economy and the leapfrogging development of Yunnan Province,it faces new opportunities for development.This article applies the theory of cultural creativity,strategic management theory and strategic analysis tools to analyze the development status,external environment,and internal resources of Yunnan Jinding Cultural and Creative Industry Park;proposes the strategic choice,strategic positioning,and strategic objectives for the development of the park;and formulates the strategy implementation of the park.Ways to implement safeguard measures.The purpose of this study is to promote the development and expansion of Yunnan Jinding Cultural and Creative Industries Park and improve the capacity of the park to serve social and economic development.