The Research On The Development Strategy Of Cultural And Creative Industries Of Shanghai S District

Cultural and creative industries, is a kind of creative industries born in the modern background of economic globalization. The S District of Shanghai located in Shanghai southwest portal, with long history, outstanding location advantage, rich cultural heritage, as has unique inherent advantages in the breeding and development of cultural and creative industries. All the time since, S district government attaches great importance to the cultural and creative industries. Especially after the 17 th National Congress of the CPC, in support of government, the agglomeration effect of S district’s cultural and creative industries has initially performed, and the industry achieved more attract people’s attention performance. It should be said, a good foundation has been laid for the future S region of the cultural and creative industry further development. However, so much lack and shortcomings can’t be ignored, that we still face many challenges in industrial development. Therefore, scientific strategic planning of S District of the cultural creative industry to further enhance the existence of great practical significance.This paper describes the industrial development of the overall train of thought, strategic target, strategic stage of development, strategic focus and the implementation of the strategy based on the comprehensive analysis of the internal and external environment, the accurately grasp of the industry development opportunities and challenges of S District’s cultural and creative industries and the advanced experience of foreign culture in developed countries. The paper puts forward four principle and five strategic needed to focus on the implementation of cultural and creative industries development of S District. The support policies and measures of government are analyzed and suggestions for improvement are put forward. The research achievement has the very strong practical significance to the S District, also has certain reference value to other area.