The Study Of Differentiated Positioning And Development Strategy Of The Cultural Creative Tourism Industries In Zhenjiang

Thanks to the development of cultural creative industries, cultural creative tourismindustries developed fastly. The core of the development of cultural creative tourismindustries is to dip the creative and cultural elements, protect historical and natural resources,to achieve the harmonious development of man and nature, therefore, research on culturalcreative tourism industries is of great significance for achieving the sustainable developmentof low-carbon development of tourism products and social harmony.Based on the ecological niche trend theory, on the basis of analysis of the developmentof the facts of Zhenjiang City, made the following research:First, learning from the niche theory, make ecosystems and the ecological nicheconcept of cultural creative tourism industries. Learn from Porter diamond model andinternal niche and foreign ecological niche theory，Establish six core elements of the impactof cultural creative tourism industries ecological niche: Natural and geographicalenvironment factors, socio-economic environmental factors, human resourcesenvironmental factors, environmental factors of the financial resources, technical resourcesfor environmental factors and market resources and environment factors. And learn from thescholars of the city tourism industry and the cultural and creative industries, and then shapecultural creative tourism industries competitiveness ecological evaluation index system.Make improve of ecological niche model, put the weight coefficients into the niche measureformula, so that the target weight can be reasonably distributed.Second, by collecting statistical data of the13cities in Jiangsu Province in2010, makestandard of the initial data of the various indicators in order to eliminate the impact ofdifferent indicators dimensionless. Entropy method to determine the weight in the indexfactor in the evaluation index system, filter and organize the key indicators of the corefactors factor, make each index weight coefficient and standardized data into Niche formulato calculate the ecological niche of13urban cultural creative tourism industries of JiangsuProvince,.Third, by analyzing the convergence trend of the cultural industries and tourismindustry in Zhenjiang City and the12th Five-Year tourism development plan of theZhenjiang municipal government summarized the development orientation of culturalcreative tourism industries of Zhenjiang City, in accordance with13cities in JiangsuProvince niche evaluation results, and use the cartography methods to determine thedifferential positioning of cultural creative tourism industries of Zhenjiang City, make analysis of the difference between the current situation and development orientation ofcultural creative tourism industries development of Zhenjiang City.Finally, based on these differences, make cultural creative tourism industriesdevelopment strategy of Zhenjiang City, then make the analysis of international experiencein the successful development of cultural creative tourism industries and the reference andinspiration for Zhenjiang City.