Research On Financing Strategy Of The Cultural Industry Projects

Cultural industries because of its low resource consumption, high value-added technology, a large quantity of effective output sufficient reason has been identified as a sunrise industry in the21st century. Especially after the2008global financial tsunami, national economies have in a recession since the Japanese economy has not bottomed out yet, the European debt crisis after another, can be said that the international economy is still in the bottom of the pit, still no rebound or contrarian sign. But many experts also study suggests that the U.S. economy was the first comprehensive transformation in the context of internet, positive consolidate its global economic hegemony, to further strengthen its voice in the political, military and other fields. Coefficient of the U.S. industrial economy, the largest industry in the United States can be found in the financial sector, the second largest industry is the cultural industry. The United States has Hollywood, Disney, online entertainment, and so on a series of cultural brand, these cultural enterprises to grow and develop in the field of culture, have been involved in real estate, technology, tourism and other industries, driven culture as the core of the comprehensive development of the real economy. Such role models is a huge attraction is strong, China’s cultural Industry is weak relative to the United States, China’s culture and entertainment consumption is low level, but it also indicates that China’s cultural industry has a great development space. Since2005, the government introduced a series of political and economic policies to support the development of cultural industry, countries develop the cultural industry’s confidence and determination visible.After the research work in the dissertation for many domestic and foreign experts and scholars to be of noble character and high prestige of learning, analysis of the status and development of the cultural industry financing done, and summarizes the current existing cultural industry financing difficulties development bottleneck. Then based on the author’s working unit media group policy deployment need to be one of Shanghai Disney Park Chinese shareholder, participated in and the construction of the introduction of Shanghai Disney Park project; in view of the fact that long aged in financial work in the background, through the Shanghai Disney Park financing bank loans. Therefore, this paper focuses on the financing situation of Shanghai Disney Park project, financing strategy and experience of Disney and Hong kong to do a comparison, for Shanghai the largest cultural industry project financing strategy analysis, discusses the aircraft earner of cultural industry project smoothly needs financial support, followed by in-depth analysis of the whole of China cultural industry financing situation, development direction. Finally, based on the analysis of theoretical research and project case, put forward five recommendations. The completion of this hope to be able to focus on "Twelfth Five Year Plan" period of cultural development, to promote the cultural industry financing development, the cultural industry of large project suceessfully completed and good operation brarastorming, as far as the author.