The Application Of New Media Art In Traditional Drama Promotion

Intangible Cultural Heritage carries a nation’s cultural life code, known as a living fossil of history and culture. It is the national character and national aesthetic habits live show. Different from the spreading of material culture, it relies on human existence itself with sound, image and skills as means of expression, and mouth and heart as a cultural chain, which is the most vulnerable part of a living culture. The development bottleneck of traditional drama lies in the ascetic and cultural difference between the youth and the old. The youth not only increasingly strengthened their individual will, but also prefer modern technology. In this paper, the object of study is the way of traditional drama promotion in new media era.The main purpose is to find a way of popularization and promotion for the center with a modern audience to this type of intangible cultural heritage.In chapter 1, summarize the the application of theoretical research of intangible cultural heritage, traditional drama art communication and new media art in art promotion area.In chapter 2, analyzes the traditional dramatic art in contemporary society is facing the crisis of cultural identity problem and the new media art reflects the people’s cultural identity tendency in the new media era.In chapter 3, carding the history of kunqu promotion, and study the successful cases, sorting out the kunqu promotion direction.In chapter 4, summarized the trend of new media art in the application of kunqu opera art promotion, analysis of new media art and kunqu art can be combined with the key point.In chapter 5, combining with the above design method, to guide the actual design case, to Kunqu Opera into the Subway promotion activity theme, for example.Finally, according to the above research, summed up the traditional drama, including kunqu promotion in new media era, combined with new media art means of marketing communication strategy...