Study On The Development Of Dao Lang Farmer Painting Industrialization In Mengaiti County

The sixteenth National Congress of CPC proposed that "vigorously develop the cultural industry" and the deployment of the strategic decision-making, cultural industries were included in the national development program, it has become an important part of national economic construction and social development of our country. In recent years, with the rapid development of China's cultural industry, the attention of cultural industries across the country has an unprecedented increase, the development of cultural industry has become a new bright spot of local work, many local governments are included in the economic development of the planning list. The village farmers across the country have begun to explore the road of development of peasant painting industry, the peasant painting industry has gradually become a new force in the cultural industry. Mengaiti county is the birthplace of Dao Lang culture. Dao Lang Muqam and Mai Xi Lai Pu are the world and national intangible cultural heritage protection project, Dao Lang peasant painting is renowned in China and abroad. The source of Dao Lang's peasant paintings was in Yeerqiang River from Uygur farmers and herdsmen's simple living and hard work, with the earthy contains, but rich wisdom and philosophy. Over the years, Mengaiti county has made positive efforts in Dao Lang culture protection, inheritance, carrying forward. At present, under the guidance of the government, Mengaiti county are actively digging Dao Lang peasant painting resources, committing to the organic combination of the peasant paintings, tourism, folk art, and crafts, etc, extending chain of cultural industry,and making peasant paintings industry and local economy promote each other and coordinated development. Farmer artists began to look for the Dao Lang farmer painting market, and it has gradually become a "way of life"". Nevertheless, Dao Lang farmer painting is in entertainment and subconscious farmers slack market economic situation. Only make it really step on the road of culture industrial development, it'll be better achieve Dao Lang peasant painting its artistic value and market value, and it can make Dolan peasant painters really rich, it can also let Dao Lang peasant paintings bloom splendor to obtain greater benefits for Maigaiti county people.This paper regards The farmer paintings of the Dao Lang culture as the research object, it's under the guidance of theory of macro industry, it aims at the present situation of Dao Lang peasant painting industry and the existing problems, by using the literature research and field research to discusses the peasant painting industry inside and outside conditions, abstract the peasant painting industry production and sales model and reflect the peasant paintings industrialization development mode in the presence of industrialization and art between contradiction,develop economy and protect the cultural resources,Dao Lang peasant painting creation subject in the industrialization development of predicament and breakthrough of. From the research of this paper, it can provide some theoretical reference and decision-making basis for the government to introduce relevant policies to support the development of characteristic culture industry.