Clothing Brand Planning Research Based On Shaanxi Huxian Peasant Paintings

Huxian Peasant Paintings is the most representative of Shaanxi being local folk art, it has not only rich content but also unique style, got wide attention of the professionals,and not bandits of achievements have been made in the field of culture.Through the comparison way, research way and summarizes way, analysis and research Huxian Peasant Paintings deeply, and then through Internet query and references,summarizes the related characteristics about Huxian Peasant Paintings. In the end,the author based on Huxian Peasant Paintings, build local original clothing brand U. Read.First of all, the author by the origin of farmer paints, compare different parts of the farmer paints and the development of farmer paints, these three aspects to introduced the origin and development about Huxian Peasant Paintings.Summarizes the form of being one farmer paints, summarized the art characteristics of Huxian Peasant Paintings, expounded the development condition of it.Second, on the basis of theoretical analysis and element extraction about Huxian Peasant Paintings, researching it’s practical application.The colours and designs, inner emotions are analyzed in detail, and then mainly by printing way, computer knitting and embroidery methods for test. Then combine Huxian Peasant Paintings with pop art,selection of printing mode as Huxian Peasant Paintings and costumes with the combination of main channel.Third, the author through the Chinese native culture brand market research and the original clothing brand planning built the fast fashion clothing brand U. Read on the basis of Shaanxi Huxian Peasant Paintings.The brand positioning is fast fashion clothing brand,the main business toward, age 22 to 30 between the youth group;Huxian Peasant Paintings’ elements to popular interpreted and redesigned, to combine with the clothing and accessories design.The design works including the tag design, web page design, packaging design, the emphasis are clothing design and accessories design.In conclusion,the article through to research and analysis Huxian Peasant Paintings in-depth, on the basis of carry forward Chinese culture, put forward a new idea combine Huxian Peasant Paintings with brand. In today’s under the development background of "the brand era", outstanding folk art only combined with the market better, to show the artisticstyle and features of the new era.