Research On Visual Promotion Design Of Fashion Products In WeChat Marketing

In recent years,the domestic fashion industry has been constantly affected by the foreign market,and the competition in our fashion market has become increasingly fierce.Many well-known brands' achievement drops,falls into wave after wave "close shop tide",changes the traditional marketing "brand product-traditional media-customer group" unidirectional promotion is an inevitable trend.With the maturity and development of mobile Internet,WeChat has opened another door for fashion brands to become a new breakthrough.Therefore,WeChat marketing has been valued and sought after by fashion brands.If we can make good use of WeChat platform and interact with consumers through visual promotion design,we can increase the sales and promotion of fashion products.Brand image and customer protection,and then enhance brand competitiveness,will occupy a place in the future market competition.However,the current research and discussion of WeChat mainly focus on the Internet e-commerce,WeChat marketing model,WeChat marketing skills and the effect of WeChat marketing,and does not involve the field of visual extension design.Therefore,the current research on the visual promotion design of WeChat marketing has great research significance and development potential,hoping to play a practical reference role for fashion brands.First of all,this paper reviews the trend of fashion product promotion and the development of WeChat marketing based on literature analysis,case study,questionnaire survey and design practice.Collect a large number of WeChat marketing fashion product visual promotion design related data,WeChat marketing,WeChat marketing visual design and fashion products of these three parts to make a more detailed conceptual analysis and combing.Secondly,through understanding the current situation of fashion brand promotion under WeChat marketing,this paper analyzes the performance of three different product types in WeChat marketing with three influential women's wear,JNBY,'s Hailan House of Men's Wear and Meters Bonway of Fast Fashion.And from the JNBY WeChat marketing analysis of the causes of its different root causes,the visual promotion design is divided into consumer positioning,fashion product series,promotion methods and interface structure of DNA analysis and color design,picture design,The design contents of font selection and arrangement design are expounded and summarized.Finally,take Y fashion brand as an example to carry on the fashion product visual promotion design practice.Apply the research theory to the actual case,through the survey and research of the consumer of Y fashion brand,the fashion product series,the promotion way in WeChat marketing,the interface structure analysis of the WeChat public service number,In order to its fashion brand DNA characteristics have a general understanding.Then from the current fashion products in the visual promotion of the theme is not attractive,color is unreasonable,picture design lack of innovation,unreasonable layout design and other design problems,planning a complete set of visual promotion design process.From theme selection,product analysis,design thinking At the design stage of Lu,to color design,picture design,font selection and layout design as the design content,design two children's wear series summer product tweets,a fast fashion series 2018 winter product tweets.A fast fashion series spring2019 product tweets.Finally,the feasibility of visual extension design is proved by tweet reading and forwarding data.