From The Perspective Of Consumer Psychology Analysis Of Modern Clothing Shop Window Design

Windows display of goods in the form of artistic charm, this is a kind of promotion methods in the process of market sales.Consumers’ purchasing psychology the merchandising by the window, lighting design, the color configuration, decorations, and the background and the influence of visual elements such as space form, resulting in a desire to consume and purchase behavior.Therefore, from the perspective of consumer psychology, the clothing shop window design has realistic meaning in the article.Consumer demand psychology, is by the consumer culture level, economic status, age, gender, due to factors such as different.How to make the clothing shop window design with modern consumer constantly changing aesthetic psychology and consumer psychology, is the main purpose of this research.n this paper, based on the research of the theory and the analysis of the market, to investigate the relationship between the clothing shop window design and consumer psychology.Objective analysis of the actual needs of the consumers, summarizes the psychological effect of the analysis on how to make consumers shop window design,to provide more for clothing shop window design, update the theory basis.The window display of commercial space design to provide some reference and guidance.