The Packaging Design Of The Children’s Nutrition“AMY”under The Supermarket Based Selling Model

Create and maintain brand corporate behavior are the starting point and destination, in which the dominant culture, it can be spiritual, it can be materialized. The problem with the packaging of the brand, culture as a starting point, combined with child nutrition elaborate packaging design,collect research status of child nutrition packaging design, in-depth study of traditional mining culture in packaging is proposed for Child nutrition culture,brand packaging design strategy.Based on the development of children’s nutrition, "the Amy gifted" children’s food packaging, for example, based on child psychology, child physiology, psychology, design theory into the research and analysis,consumer groups for children excerpt traditional moral culture "benevolence, righteousness, propriety, wisdom, piety " in the " filial piety", " Manners " and " wisdom " as the design theme. Design innovation in terms of brand packaging, decoration, shape, structure, function,interpretation of the theme of the cultural package. On the basis of nutrition packaging capabilities to meet on the spiritual meet consumer demands, stimulate consumer of traditional cultural homogeneity of belonging. This design thinking is conducive to the spread of traditional culture in the pediatric population, and to our children food packaging design culture has important practical significance.