Weifang "STORMCHASERS" Gift Kite Brand Packaging Design Based On Qilu Culture

With the vigorous advocacy of the state and government,on thebasis of regional cultural inheritance,traditional ethnic handicraft gradually began to develop.As a national intangible cultural heritage,Weifang kite has long-term inheritance and development prospects,and it is also the most indispensable part of the long river of traditional handicraft with Chinese characteristics.With the increasing improvement of consumers’ material life and consumption level,their consumption mentality has also changed.With the prosperity and development of packaging market,packaging design and brand design of gift kites will also face severe market test.Firstly,based on the investigation of kite packaging market,this paper expounds the "kite culture" of Weifang handicraft,and puts forward the corresponding kite packaging design strategy.Secondly,the design is mainly aimed at the consumers,such as children and young people.In the process of packaging design,the design should tend to its aesthetics.Thirdly,the packaging should be examined from the aspect of exhibition,reflecting the combination of Qilu cultural characteristics and handicraft products,so that consumers can resonate with the traditional kite culture.Modern packaging not only carries commodities and guides consumption,but also embodies the lifestyle and cultural value of consumers.Emotion is an important way of design expression.Anddisplay packaging design can highlight the initiative of commodity packaging,enhance visitors’ impression and understanding of products,thus attracting consumers’ attention to traditional culture.