Look At Japanese Brand Design From Muji

After the Second World War,the economy took off rapidly and the culture developed rapidly.While absorbing the advanced experience of Europe and America,it does not lose the characteristic of our nation,and has formed a prosperous scene of the convergence of the East and the West.In this context,NO prints came into being.This paper studies the development process of imprinted goods by literature research,and explores the different manifestations of the three historical periods of the development of Japanese brands.Through case analysis,we study Muji marketing and survival.Meanwhile,we use interdisciplinary research to study the relationship between category and other categories of Muji brand research.Based on the theoretical background of Japanese social and historical background after World War II,the internal and external reasons for Muji's great success were elaborated from four angles,namely,"connotation","no print","no intelligence" and "beauty".Brand image plays a more and more important role in the development of enterprises,and the successful promotion of brand image is also of the significance of the times.Therefore,based on the concept of Muji brand design,this paper aims to analyze the performance of Muji's brand image to our modern design by summarizing the performance of typography,material,packaging,marketing and so on.