A Study On The The Characteristics Of College Students Implicit And Explicit Internet Altruistic Behavior And Their Relationship With Big Five Personality,Moral Identity

Objectives(1) To investigate the characteristics of students’ implicit and explicit Internet altruistic behavior and the correlation between them;(2) To investigate the relationship of the big five personality, moral identity and Internet altruistic behavior of the network;Methods Using IAT experimental subjects to measurement participants’ implicit Internet altruistic behavior, using questionnaires to measure participants’ explicit Internet altruistic behavior, the big five personality traits, moral identity. For data processing and analysis, using SPSS17.0 to investigate the characteristics of students’ implicit and explicit Internet altruistic behavior and the correlation between them, and then investigate the relationship of the big five personality, moral identity and Internet altruistic behavior of the network;Results(1) The single sample t-test results of the implicit effect D values reached significant level(t=9.734, p=0.000<0.01);(2) The participants’ explicit Internet altruistic behavior has no significant difference on gender, the one-child, professional,but on student cadres;(3) The Pearson correlation results between explicit Internet altruistic behavior scores and extroversion is significantly(r=0.299); The Pearson correlation results between explicit Internet altruistic behavior scores and moral identity is significantly(r=0.303);(4) Moral identity plays an intermediary role between extroversionin of the big five personality model and explicit Internet altruistic behavior, the proportion of mediation effect in the total effect is 29.7%.(5) The participants’ implicit Internet altruistic behavior has no significant difference on gender, the one-child, grade, student cadres, professional, school variables(p>0.05);(6) The Pearson correlation results between Implicit Internet altruistic behavior and the big five personality is not significantly(p>0.05); The Pearson correlation results between Implicit Internet altruistic behavior and moral identity is not significantly(p>0.05);(7)The Pearson correlation results between Participants’ explicit and implicit altruistic was not significant(r = 0.049);Conclusions(1) The college students has implicit attitude to the Internet altruistic behavior;(2) IAT experiment can be used as a effective tool to measure the implicit Internet altruistic behavior;(3) The level of college students’ extroversion and moral identity is higher, their explicit Internet altruistic behaviors are more;(4)On the one hand, extroversion make a direct impact on college students’ Internet altruistic behavior, on the other hand, it affect college students’ Internet altruistic behavior through the moral identity;(5) The implicit Internet altruistic behavior has nothing to do with the big five personality, moral identity;(6) Explicit Internet altruistic and implicit Internet has noting to do with each other, they’re two separate structures in the individual’s cognitive system;...