Study On The Transmission Strategies For The Cultural Industry Of Han Dynasty In Xi’an

The culture industry is the important force to promote the development of economy in our country, and also is a reflection of city culture. The characteristics of Xi ’an cultural industry is "Content is king", as thirteen dynasties ancient capital, its core culture revolves around the three periods of Qin, Tang and Han dynasty, the development of the core culture drive the development of other industries. At present, Da Qin and Da Tang culture industry development have paid off, which combine closely with tourism and construction industry, as well as form a relatively complete cultural transmission and marketing system. While the Han dynasty culture industry in Xi ’an, aside from the protection of the site, has not yet formed a complete cultural industry, the construction of transmission system is not perfect, the industry value-adding ability is weak. If the Xi ’an Han culture are made resources integration and expansion development, building competitive Xi ’an Han culture industry communication strategy, which will improve its cultural industry value-adding, forming the“three pillar” structure of Xi ’an Qin, Han, Tang three dynasty culture industry, and constantly promote the development of cultural industry to a higher level of Xi ’an, then drive the whole economic prosperity. Therefore, for Xi ’an, the Han dynasty culture resource is so rich there, it is very necessary to study its development status of Han dynasty cultural industry and how to spread Han dynasty culture by the Han dynasty culture industry.This article mainly includes five parts, the first chapter mainly introduces the selected topic background and the significance of this article, and puts forward the specific methods of the study; The second chapter summarizes the related concepts, including Han culture, Xi ’an Han culture, cultural resources, historical culture resources, and cultural industry; The third chapter mainly studies the industry development of Xi ’an Han dynasty culture resources, including the main composition and characteristics of Xi ’an Han dynasty culture resources, the industry development type of historical culture resources, the developable industry type of Xi ’an Han dynasty culture resources, the last is about the analysis of the Xi ’an Han dynasty culture industry development present situation; The fourth chapter through communication theory to analyze the spread of Xi ’an Han dynasty culture industry, including Xi ’an Han dynasty culture industry propagation process analysis, Xi ’an Han dynasty culture industry communication environment analysis, the influencing factors of Xi ’an Han dynasty culture industry communication effect, and the propagation basis of Xi ’an Han dynasty culture industry; The fifth chapter puts forward the communication strategy concept of Xi ’an Han dynasty culture industry under the industrialization background combining the research content.The development of cultural industry need to build a complete system, so this article see the Xi ’an Han dynasty culture resources as the important content of industry development, combining the development strategy and the propagation mode of Xi ’an culture industry etc., learning the communication strategy from Xi ’an Tang culture industry and Xuzhou Han dynasty culture to discuss the development situation of Xi ’an Han dynasty culture industry, hoping to reach the goal of spreading Han dynasty culture through the way of building the Xi ’an Han dynasty culture industry, realizing the economic and social benefits of Xi ’an culture industry through perfecting the Xi ’an Han dynasty culture industry communication strategy.