Study On Mergers And Acquisitions Strategy Of Entertainment Company

On recalling development history of large - scaled film and television group, we can find that their common discipline:these industry giants at present all have undergone gradual expansion process, all integrate industrial chains of upstream and downstream by capital acquisition to accelerate and realize expansion in capital and industry scale. Of which, Walt Disney Group expands industry chain step by step by gradually integration, which has become to be the first entertainment kingdom in the world, it is the typical example of media capital operation.Nowadays, the integration of media and television listed company in China presents situation of accelerated promotion. Under this background, it has realistic meanings to study integration process of Hollywood film and media listed company, discuss integration characteristics of film and media group, it also summarizes its illumination on integration of film and television company of China.This paper discusses the integration particularity of film and television industry on the basis of summarizing and concluding experience of American film and television group, it also puts forward strategic suggestion on integration of China film and television company.