Research On The Youth’s Image In Chinafilm Since New Century

Since the new century,youth movies have made great development. Especially in recent years, have been becoming the most popular genre. However, due to affected by consumerism, youth movies in shaping the youth image have the very big deviation on the issue. Many youth movies don’t give priority to with academic students, but shape students who promote material pleasure-seeking fashion youth. Even young rebellious and out-of-control are exaggerated showed by the subject of violence.The youth image in youth movie of the new century as the research object to analysis, combing the youth image of youth movie history change process, classifying the statistics, and the angle of semiotics youth movies with clothing modeling, the behavior way, scene design, music elements. Then point out that symbols of youth image,and the image behind the transfer of youth subculture: cronies culture, the pacifier culture, erotic culture. Youth groups and other social groups analyzed on the different attitudes toward the youth subculture : as a way of entertainment by watching the youth movies, the receivers in the youth group can a temporary escape from reality,and don’t have to face the stress of life,easing mood. The youth movies similarity to daily life and youth groups, youth groups more easily to think of myself as the characters in the movies to comfort their frustration, or suggest the possibility of liberation trouble themselves by experiencing the hero’s life experiences,or put the youth in the movie plots,characters,relationships, dealing with problems, valuing judgment standards, reflection to the real life. To someone who does not accept the movie plot or blind worship, take the opposite way by refusing to youth image of meaning in youth movie,then on the basis of the new meanings construct a different identity. Perception of youth subculture in other groups of society is not easy to accept or reject, but for its in-depth analysis. Three main points that are political perspective, the relationship with the mainstream culture, and the new media angle are showed in other groups.Through the studying of this article, there are some problems of the youth image creation in the context of consumerism: youth image is more and more far away from reality; youth idol image; youth image typed. The reasons for these problems are mainly concentrated in the political, economic, and movie creation subject, and then point out that the negative impact of image creation deviation. To solve the above problems,only based on reality, from youth movie creation subject and aesthetic temperament and interest of the audience, combining with Chinese traditional cultural value, to shape the plump, have the connotation in youth image, will have a positive impact on youth groups.