Based On Text Innovation Design Of "You Mao" Stationery Packaging Design

Stationery as an important representative of Chinese traditional culture which be used by men of letters since ancient times and the sustainable development of the packaging should also be closely watched.Through innovative, combined with effective means and methods, so that the stationery packaging design more in line with the modern aesthetic and aesthetic new ideas, explore and find stationery packaging design new packaging forms.Design creation to own brand "you mao" stationery packaging design as the carrier, combined with domestic and international market development present situation, put the " Interaction design " and " text innovation design ", the principle of "fashion design" into the packaging design, trying to play around the power of design to the parting of traditional culture in a new face in due course, and meet the modern’s aesthetic demand. At the same time, "you mao" brand and packaging design goal should not only meet the demand of young people, but also arouse the modern young people to the concern and support of traditional culture.This design aims to use Chinese characters art creativity and clever design, makes stationery packaging tend to the fashionable. With the inheritance and innovation of traditional culture at the core, andbreakthrough Lag of packing status in the current market. Clever text innovation concept used to stationery packaging design, to expand the consumption of stationery, make the innovation of traditional culture heritage and carry forward.