Study On The Application Of Chinese Traditional Art In The Modern Wine Packaging Design

At present, China and the World enhance exchanges, at the same time a large number of Western design concepts and work entered our field of vision, some short-sighted designers will be swept in the contemporary design profession "Western", but the blind Western respected design schools and Design Master of China's design style, design boutique ignored, the West can not absorb the essence of the design of China's outstanding at the same time, the traditional design work for research, study and develop them, and to our culture with a sense of national responsibility China and the contemporary packaging designers temperament is destructive.Since our country has a long history, traditional arts should become a rich source of creative designers. In the modern wine packaging design, with Chinese characteristics into the traditional arts, and to dig deeper level Chinese culture and art in the precious wealth of ancient Chinese folk art, as well as in-depth study, research and innovation, to make wine packaging With China's traditional arts and enrich the connotation of integration, to create with Chinese characteristics liquor packaging design system. This paper from the following four parts of the traditional arts in China's modern wine packaging design of the applicationPart I: Through the wine, wine culture and Chinese traditional arts relations interpretation of this leads related research projects in the dynamic and their own views, as well as the research of the theories and practical significance.Part II: traditional color in the wine packaging design, the application of color through the visual function and visual, taste, smell the relationship between the principles of color design from the point of a number of aspects: should attract the attention of consumers to facilitate memory, considering the different colors of the national geographical preferences, and so on. The "Five-colors" is profound cultural connotation and symbolic significance to the traditional color to draw attention to its habits and use of the selective use of traditional color.Part III: from the text in the wine packaging design applications, discussed by a strong Chinese pictograms and decorative expounded the characteristics of the art of calligraphy and wine packaging text decorative arts features.Part IV, the traditional decoration in the wine packaging graphics design applications. Traditional graphic arts as the essence of art is inexhaustible cultural treasure trove, this part of a large number of illustrations show that the patterns of traditional design, and graphics auspicious patterns in the liquor packaging aspects of the application of analysis and research.Today since China has accessed to the WTO, China's packaging art design direction of how to. adapt to the development of the international market, creating rich Chinese characteristics packaging design form is that we should seriously study the issue. This article based on the wine packaging art design analysis. Expounded on the Chinese traditional arts and wine packaging design feasibility of the organic combination of artistic creative ideas. Conclusion as a summary of the full text of the traditional art in the use of modern wine packaging put forward their updated study, a deeper understanding.