The New Media Strategy For Protection Exploitation And Utilization Of Historical And Cultural Resources

At present, our history and cultural resource protection and development work is in full swing, historical and cultural resources of social protection, the focus of media attention, as well as academic research focus, most of the research in this area from the history, culture and economics, etc. perspective of different disciplines intervention. In this study, historical and cultural resources will be combined with the new media, combining forms were analyzed, benefits, role, explore the changing historical and cultural resources of new media for the Protection and Development brought Communicative, trying new media environment The new historical and cultural resources to respond to issues arising.Our resources are very rich in history and culture, at present, historical and cultural resources of the situation not only related to cultural industry development potential of a country, but also to a country’s cultural soft power. Development and utilization of resources, protection of historical and cultural heritage with a direct impact on the continuation of a national traditional culture, and traditional culture to determine the role played by society. The New Media is China’s hottest media in contemporary cultural environment, new media is both an art and leisure entertainment, it is a medium of cultural transmission, or can be widely used in the production and life of people visual imaging tools. In recent years, the rapid development of new media technologies, to different sectors of society as a whole have had no small impact and shock, protect the development and utilization of historical and cultural resources are increasingly applied to new media technology, new media should be the historical and cultural resources Protection and Development of an active participant, and qualified for the promotion and dissemination of historical and cultural heritage resources tasks. Marriage between new media and historical and cultural resources between, not only promoted the development of information and cultural industries, but also national cultural soft power, heritage and reflect the continuation of excellent traditional culture. Therefore in this paper, we should develop from the perspective of the protection of the use of historical and cultural resources, regarded as one of the ways the new media to promote the historical and cultural heritage resources and communication. Spread is an important measure to protect historical and cultural resources development and utilization of historical and cultural heritage resource protection Exploitation of the ultimate goal, this paper studies the historical and cultural resource protection proposition development and utilization of new media strategy, research and cultural and historical resources in new media studies have some based on the results, mainly historical research, interdisciplinary research methods, literature analysis, case analysis of topics were discussed and research system.Papers can be roughly divided into the following sections:The first is the introduction research status, sort of historical and cultural resources and their combination with the media to explain the purpose, methods and significance of this paper; Chapter define the concept of historical and cultural resources, and new media. To explore the concept of "culture" and "cultural resources" after, I believe that the historical and cultural resources, cultural resources refers to the "historic" as the core, or cultural resources in the history of humanity means that things happened in the past and the the impact and meet people’s spiritual needs become spiritual element attached to the material and spiritual elements; then the concept of new media, features and analysis related theories, after analysis, I believe that the new media is a kind of use of computer technology this bridge support the dissemination of information; second chapter of the historical and cultural resources and new media three aspects are explained:the new media for the expression of the historical and cultural resources into digital storage, digital display, new media, followed by interpretation of historical and cultural resources and combining the advantages of the new media and the inherent unity between the two demonstrates the necessity of historical and cultural resources in combination with the new media, and cited the example of the historical and cultural resources, combined with new domestic media more successful-Suzhou Museum, detail analyzes can learn from it; third chapter discusses the current status of historical and cultural resources and the combination of new media and the problems, mainly in "The combination of low proportion", "communication form than content" These two aspects; first chapters is to propose three principles and seven strategies to deal with the problems of combining historical and cultural resources and for new media; epilogue concludes the paper, further elaborated the historical and cultural resources and the inevitable trend of new media in combination.