Empirical Research On The Cultural Industry Competition Ability Of Liaoning Province

With the economic globalization, the cultural soft power has become the toppriority in international competition. With the continuous development of the economysince the reform and opening up and the continuous improvement of people’s livingstandard, people’s demand for cultural products is growing. The cultural industry isincreasingly important. To build a cultural power is upgraded to a national strategy. Thetwelfth national five-year plan is put forward the new target to promote culturalindustries from "new engine" grow into "mainstay industry". According to theeighteenth national congress of the communist party of China’s report, the promotion ofthe flourish of the cultural undertakings and rapid development of cultural industry wereimportant. In the Third Plenary Session of the eighteen which has been holded recentlyalso emphasized the importance of culture. The conference put forward to theconstruction of socialist culture power and insist that to enhance the national culturalsoft power, adhere to the direction of socialist advanced culture is necessary.Theconference also propose that China need to further deepening the reform of culturalsystem.The development of cultural industry in Liaoning province has obvious growthtrend in recent years. Since the12th five-year plan, Liaoning province positivelyresponded the national policy then formulated province cultural industry targets andpromoted a large number of cultural industry projects so as to contribute to a powerfulnational culture industry. However, throughout the country, compared with advancedprovinces and regions，the development of cultural industry in Liaoning province fallsbehind. The main questions in development of culture industry in Liaoning province are:cultural industry agglomeration situation is not optimistic, culture industry developmentis not balanced and cultural industry innovation is lacking. On the basis of clarifying related concepts of the culture industry and the theory of industrial competitiveness, thispaper established the cultural industry competitiveness evaluation system of Liaoningprovince so as to evaluate the culture industry competition of Liaoning province and itsranking among the31provinces and regions. Core of the essay lies in the empirical part,that is, to select the32indexes which are closely related to the cultural industrycompetitiveness, three big modules and nine levels, using the AHP(analytic hierarchyprocess) software to determine the weight of each index, using SPSS software for dataanalysis, and then calculate and rank the national cultural industry competitiveness ofLiaoning province and other30provinces and municipalities of China in order todetermine the location of the competitiveness of cultural industry in Liaoning provincein the country. After contrasting the domestic advanced areas and drawing experiencefrom foreign advanced countries, put forward constructive countermeasures to thepromotion of competitiveness of cultural industry in Liaoning province, mainly fromthese several aspects: the reform of cultural system, cultural resources integration,cultivation of the innovative talents, industrial structure adjustment and input of thescientific research.