Small Design, Big Concern-"Micro Innovation" In The Packaging Design Of Exploration Research

Packaging design "micro innovation" pay attention to the people’s needs,feeling it from a unique perspective for people to see the tiny design couldmake an outbreak of the real power. Through the "micro innovation" of thecommodity packaging, making the commodity packaging becomes moreinteresting and prolong it’s service life, improving the deficiencies existing inthe packaging.Packaging design "micro innovation" attaches great importanceto the emotional experience and spiritual needs of people, in small design isfull of humanity concern.This paper firstly based on the overview of "micro innovation" which leadsto the packaging design "micro innovation", the key concept in this thesis.Through the analysis of the packaging design "micro innovation" and theaudience demand, summed up the packaging design "micro innovation" hasthree characteristics: practicality, environmental protection and interest.Secondly, from three aspects to analyze packaging design "micro innovation",including packaging visual elements, packaging materials and packagingstructure,summarizing the excellent cases.Based on the theory analysisabove-mentioned, finally summarizes the design methods of packaging design"micro innovation": sensory stimulation method, interactive experience methodand barriers to transfer method. Among them, the sensory stimulation methodand the interactive method are mainly used to enhance consumers’ emotionalexperience. Through the "micro innovation" and make the packaging moreaffinity, to give consumers pleasure consumption experience. Sensorystimulation is a method of five senses of linkage, multifaceted development ofconsumer’s sensory experience. Interactive experience method is mainly divided into two types, one is to interact with consumers in the process ofcommodity packaging when they used, the other is in the process of recyclingof commodity packaging interactions with customers. The barriers to transfermethod is the main design method to improve the practical function ofpackaging design "micro innovation". Start from the shortcomings and theinsufficiency of the existing packaging design. From the packaging material,structure, use and other aspects, through the "micro innovation" on the originalpackaging, making it more perfect and increasing the sense of conveniencewhich the packaging to give consumers.