Clothing Brand Logo Creative Design Research

Clothing brands are divided into cooperation brands and designer brands, whether athome or abroad, cooperation brands are cater to the needs of the vast majority of consumers first, therefore cooperation brands occupy the most part brands of clothing marketshare. But with the rapid development of economy, the change of people consumption idea and value idea, more and more consumers (especially young consumers) pursuit individuation, and pursuit of self. They hope that through clothing in appearance to satisfy their inner vanity, to find a long lost another self.Although in a short period of time, cooperation brands dominate the clothing market, but the designer brands in the continual growth and generalization, with a strong personal designer brands can satisfy the needs ofspecial clothing.With a strong design style by the designer brands products to vent and express their inner aesthetic tendency and outlook, values, meeting the current needs of consumers in style, so under this trend, in the near future designer brands will occupy thevery important position. This article is right based on this background discussing clothing designer brands and cooperation brands.This article first to define the logo, which is the epitome of clothing brands, and enrichmentof brand culture.The logo is based on the brand culture, brand awareness etched in consumersmind through the logo. So brand awareness in the article mentioned more refers to the logo andbrand awareness; In turn, designer brands and cooperation brands are defined, summarizespresent development situation and trend of the domestic and international well-known clothingdesigner brands. From the comparison and analysis, so as to find a truly belong to our owndesigner brand road: international clothing famous brands have existed for hundreds of years,although are changed as the change of the times and innovation, always adhere to the purpose ofbrand creation, and deep cultural implication. Brand building around the history closely aroundthe baptism of the stability of the brand design concept，with accurate product positioning. Thelogo is condensing the local brand culture, closely surrounding the product positioning and branddesign concept,which is worthy of our learning. The conclusion part is based on the viewpoints in this paper, standing on a macro point ofview of trying to innova domestic apparel designer brands and cooperation brands, hoping thispaper can bring fresh ideas,putting forwardsuggestions for the domestic clothing brands logodevelopment and internationalization，and hoping that as soon as possible to have local designerbrands with international level which is famous in the world.