With The Integration Of Traditional Elements In Graphic Design In Hongkong Heritage

Hongkong because of its special geographical location and culturalenvironment, created a unique social and cultural background. Theunique social and cultural background that makes the Hongkonginternational design is influenced by various factors, and the collision,and the local traditional culture, make Hongkong design not only inheritsthe traditional culture connotation Chinese and the integration of thedesign concept and technology abroad. China mainland since the reformand opening up, has been in the exploration of their own design of theroad, and the inheritance and fusion of traditional culture is to explore thedesign content, design of the Hongkong unique factors which can not becopied, but also has its reference. Graphic design is a popular way ofinformation transmission has certain representativeness, and the graphicdesign of the graphic, color is the main way of expression, whichprovides a more relaxed display platform for traditional elements. It isbecause of these advantages, the traditional elements of language, thelanguage barrier can cross through graphics, color fast people directly andin different regions, races and communicate. Moreover, as the carrier ofgraphic design, easy production promotion so that it can be more intuitiveto reflect the thinking trends and living state of people present. Hope thatthrough the traditional inheritance and fusion of elements in graphicdesign in Hongkong, and provide reference for designers.Through the research of the traditional elements in Hongkong graphicdesign, this thesis draws the following ideas:1many graphics, symbolsand characters in the traditional elements have strong national features..When these traditional elements and the modern design concept betweenthe re combination, you can develop new ideas for modern design.2thetraditional Chinese aesthetics idea and philosophy which are transmitted by the traditional elements are more the designers should inherit andcarry forward, and not only stay on the use of graphics, patterns and so on.In order to make the designer can combine the essence of the traditionalculture with the form of the modern design, and then make the traditionalelement to get the new.In the process of the development of graphicdesign in Hong Kong, but also the emergence of some outstandingdesigners and pioneer, they in the traditional elements have their ownunique insights and practical, here first of these predecessors thanked isdue to their efforts to make Hong Kong Design presents the currentpattern.