The Ethics Of Corporate Culture——Talk About Nationalism In The Corporate Culture

How to combine national culture and corporate culture to the enterprise culture can make the enterprise brand value promotion, is one of the enterprises in the construction of corporate culture to explore the direction. In the deepening of globalization and enterprise modernization, the enterprise culture gradually appeared a special kind of nationalism--that is, in the heart of the enterprise culture propaganda enterprise culture symbol of the product and national identity, race complex combination in order to impress the audience recognition. With the tendency of diffusion, nationalism factors in the corporate culture of hot tips and become the whole society concern problem. Discussion on this issue, however, still lack of a real rational thinking:on the one hand, the radical patriot and entrepreneurs think their behavior is a patriotic feelings "undisputed justice behavior", on the other hand, public opinion seems to be in the combination of nationalism and enterprise culture produce care consciousness. At the same time, in the current role of nationalism in the consumer market of the discussion, how to deal with the role of nationalism in the corporate culture, how to deal with the relationship between the widespread value and ethnic value, different scholars give different answers, even on the decision, for "patriotism" interpretation "nationalism" and other words of screening, there have been quite a lot of controversy. At the same time, some question of enterprise cultural nationalism, only pay attention to the discussion of ethics focuses on, but ignored the shaping of enterprise culture itself purpose-at the end of the day, the enterprise culture is a kind of economic interest drive, aimed at the economic interests of the activity. In discussing the question, does not pay attention to the dual nature of cultural enterprise culture and enterprise boundary characteristics, economic behavior and moral behavior. Is hardly accurate.We are thinking about the existence of nationalism factors in the corporate culture, must know our study was to be the cause of the current state and nationalism of possessing it, only find the source of the problem, we can to have a correct understanding of the things. Then there is a correct and rational guidance direction.According to the above problem, this paper based on lexical discrimination screening, fixing the corporate culture of nationalism and in this paper. Behind on the one hand, in this paper, the different voices for different interpretation and understanding of nationalism, to analyze the various social public opinion class words behind each other, and then find the center of the contradictions and conflicts. On the other hand, the author in view of the current situation of the development of the enterprise culture nationalism, background-including enterprise, consumption subject, diversification of the evaluation system of the background and the value of the moral evaluation, the new social changes such as the era of consumerism, and many other aspects. As well as the needs and expectations. To investigate the current corporate culture reflect some of the reasons behind the behavior of nationalism, extension context and the development trend. Allows us to eliminate some false value discussion and some errors because of the moral preset bias. Then have a comprehensive understanding and the problem of positioning.In the end, the purpose of this article is in understanding the current corporate culture nationalism behind, on the basis of the problems, and find the problem. Puts forward the train of thought to solve the problem and some of the specific implementation method suggested, and provides a for the enterprise culture and national position combined with the behavior of the viewing Angle of a moral and research direction...