The Creative Researching Of Interaction Art For The Design Of Experience Packaging

Modern packaging design art as a main branch of visual communication art, it realized thetransition from the industrialization to informatization. Currently domestic, the idea, function andthe technique of expression of the packaging design are affected by both customer and the behaviorof the using the package. The large diversified tend of modern design, the new idea affect thehuman living habit and also the leading and express of the thinking and emotion, designers foundthat the normal rules of the graphic design are break up, concordance and re-destruction slowly,symbol element of current design are replaced, designer try to cater to the trend of times to find thejoint points of the customer and the behavior of using the package, then conquer and satisfy thedesire of experiencer.According to the analysis of the packaging structure, shape, behavior of experiencer and theinteraction of experience, study how to satisfy the experiencer’s requirement to modern packaging,then realize the interaction process between experiencer and the packing design. And sum up themethods of combinate absolute construction, other construction assistance, participation of visualimage, simulation of visual image, experiencer participation, experiencer reutilization, base onthose six methods to express how to realize the interaction between the packaging design andexperiencer.At last, through the practice of the interaction packing design of the popular drinking SmirnoffCaipiroska, prove the possibility of the creative methods mentioned. During the design ofgraduation project “loving tea package”, we doing lots of marketing investigation, combine themethods of visual image participation, experiencer participation and experiencer reutilization in theidea of “loving tea packing” design, demonstrate the interaction design methods in a deeper stepand also the research achievement.