Research On Movie Derivatives From The Perspective Of Aesthetic Economy

This article is a research paper on film derivatives.The purpose is to study the value basis of the film derivatives and the characteristics of market consumption,and put forward the corresponding development proposals for the academic research and industry to carry out the development of reference.The paper is divided into five parts.The introduction part of the combing the situation,explain the theoretical basis,and ask questions.The first chapter argues that the aesthetic value is the foundation of the realization of the value of the film derivative.First,from the perspective of its aesthetic modeling,the film derivative is based on the new aesthetic carrier of the film art typical and higher than the typical film art,and then explains its aesthetic content From the film mood,and then again on the basis of a detailed explanation of its aesthetic value of how to achieve.In the second chapter,based on the above analysis,the paper further studies the market consumption characteristics of film derivatives.First,it proves that the consumption of film derivatives is a symbolic consumption pattern.It has the basic characteristics of cultural function and practical function.It can satisfy the aesthetic The need for further analysis of its symbolic value,that the signifier and the reunification is a necessary condition for its formation of symbolic value,and specifically explained some of its symbolic value characteristics;and then further analysis of consumers through it to pursue a Consumer identity,that is,through the consumption of film derivatives to express a specific value concept or unique identity.In the third chapter,based on the above analysis,the author puts forward the corresponding research on the development of film derivatives,that is,it is necessary to create original film boutique,create high-quality art typical,and integrate creativity into art typical,and build a new aesthetic carrier to enhance the aesthetic value of film derivative Thesecond to consumer demand-oriented,and strengthen consumer recognition,and focus on cultural and technological integration,enhance the fashion experience,and thus play a role in enhancing the consumption of film derivatives.The conclusion part concludes the full text and concludes the conclusion.The conclusion of this paper is that under the background of aesthetic economy,the value base of film derivative is its aesthetic value,and its consumption is a symbolic consumption.Its development on the one hand to consumer demand-oriented,and strengthen consumer recognition,to enhance its aesthetic value;the other hand,we should pay attention to cultural and technological integration,enhance the fashion experience,thereby enhancing its consumer experience.China's film derivatives market is still in its infancy,although the current development is not ideal,but with the Chinese film box office market continues to grow and academia and the industry's widespread concern,I believe the Chinese film derivatives market in the future will not be bigger Stronger.