Research On Art Of Marketing Strategy In Luxury Brand Communication

In view of the era of aesthetic economy, and the demand of market and society, art satisfyconsumers’ subjective and emotional needs and used by luxury brands. Art with the aid of brandhistory and culture, artists, exhibition and other media is used in luxury brand communication,providing consumers with the depth of experience and high quality beauty. Based on analysis ofthe concept of luxury, luxury brands and luxury brand communication and art, the article combsluxury brand aesthetic culture, luxury artistry and artistic value and the present situation ofluxury brand use art to communication. From the perspective of communication, with theapplication of art and luxury brand relationship as the main line, through the case analysis of artand luxury brand cooperation form and new form in the future, the article give inspiration andadvice for the future of local Chinese luxury brand shaping and communication.