Research On The Desian Strategy Of Clothing Luxury Brand

As the domestic luxury goods demand for rapid growth,luxury consumption has become a major force to promote China's economic development.In recent years,luxury goods,the main force of clothing luxury consumption is more interesting,the influx of many domestic foreign super-class clothing luxury brand,but almost can not see the local clothing luxury brand.China's clothing in the development of thousands of years,and many designers have a high-end fashion design strength,if China Of the luxury clothing industry can not be vigorously developed,is undoubtedly a pity.Therefore,we must strengthen the local clothing luxury brand design strategy research,to enhance the overall level of the apparel industry,to create local clothing luxury brand,to meet the high quality of life needs of consumers,the national economy has been promoted to promote a positive role.This article first explains the definition of clothing luxury brand a series of related concepts,and then Dolce&Gabbana(Dolce&Gabbana)brand characteristics and patterns of analysis,while the domestic luxury clothing several major brands of the main features and domestic clothing Luxury brand development and analysis of the advantages and disadvantages of the domestic luxury goods brand design strategy to provide important guidance and reference;Finally,through the domestic apparel market to carny out research and study,focusing on clothing luxury brand culture,brand positioning,brand Style,brand design,brand image and other aspects of the content,put forward the domestic clothing luxury brand design specific strategy,with a view to the domestic local clothing luxury brand to provide the design guidance and help.The purpose of this paper is to propose a unique design of luxury goods brand which is not only suitable for our country's national conditions,but also to provide some inspiration and help for the creation of luxury brand with rich Chinese traditional culture.This paper focuses on the study of luxury clothing,the focus of the study on the luxury clothing brand design strategy;another paper to Dolce&Gabbana(Dolce&Gabbana)brand as a typical example,a detailed analysis of Dolce&Gabbana(Du Jia Banner)brand design features,in order to make the following local clothing brand design strategy to provide an important reference,this is the innovation of this article.