Rural Grassroots Culture Construction Research

Cultural construction is a huge and complicated system engineering, and cultural construction is the foundation of the building at the local level. To strengthen the cultural construction of our country, grasps the rural grassroots culture is the key.Since China’s reform and opening up, the socialist economic construction have a qualitative leap, but due to the large area, weak foundation and other reasons, cultural construction, especially in the long-term cultural development of rural grassroots neglected, forgotten state, cultural construction of rural grassroots facing some problems, has been lagging behind in the rural economy development. In recent years, governments at all levels emphasis on cultural development has improved significantly, which shares the wind by means of grassroots culture and building level has been greatly improved, grassroots cultural development is facing unprecedented opportunities. Strengthening grass-roots cultural construction, continue to meet the needs of the people of culture, it is imperative and urgent.This paper selects a county-level city-Yidu for the study, the city is Ba People culture and the birthplace of Chu culture and blend, The Three Kingdoms, there are2100years of history. In recent years, relying on the profound cultural inside information, make "celebrity culture","characteristic culture","mass culture" three brands, Give full play to the resources, actively mobilize the masses forces and strengthen cultural infrastructure at the grass-roots level, Integrate all kinds of social resources, city, township and village levels of public culture network pattern basic formation, Excellent brand embodies the cultural construction of the city’s public culture construction achievements and vitality, the construction of public cultural "basic, public welfare, convenience, equivalence" principle got the concrete practice, won the "national cultural advanced county".Through present situation, the construction of YiDu reach cultural dilemma and the development research and discussion, for the realization of the cultural construction of basic level, towards the close to the masses of the people、the overall development of economic society, the service direction promote orderly.