The Perception Of Color Is On The Basic Of Instinct-the Practice Of Color In Image Midia

The purpose of this thesis is the researching of the relationship between humanperception of color and psychology in image-media art，the main part is the researching of thepractice in image-media on the basic of psychological angle and version art in the creation ofimage. This thesis has elaborated the characteristics of color、psychology and image-mediaand practice cases of them to explain the practice of color is on the basic of instinctive humanperception of color.The meaning of the “instinct”from“The perception of color is on the basic of humaninstinct” is the universality and identity of the perception of color， this instinctivepsychological reaction should be respected and obeyed.We are in a multivariant and quick developing generation，Changing of culture andsociety have made fastfood consumption style in art、literature、technic and other fields，Because the human perception of color is on the basic of psychological reaction，So thepractice of image should obey this rule and to be used in a proper way.In the art field，the developing of image is on the basic of picture，it is a development ofan art branch of visualized image which is the main part of media，In the field of image，theimportance of color and the idea of image are equivalent，as the gregarious human nature，people have a consensus of the perception of color， so they will have similar psychologicaland emotional reaction when seeing color as red、orange、yellow、green、blue、cyan、purple.For instance，red and black can give people great thrill；bright color will make people excited；cold color as blue and purple will make people feel sad；warm color as orange and yellow willmake people feel relaxed；Dark color as brown and dark blue will give people a steady feel，etc. These are direct psychological reaction of perception of color.Compared with characters and language，color has more prompt communicationattribute，Besides the power of color，what is more important is affection made by color during the communication of emotion between people and color，so the mood of people is thedirect reaction of color. In image media，artist will make different arts and strategy whichdepends on different perception of color to achieve the commercial goal they want.