Research On The Development Of Cultural Industry Of Houdian Brush In Hengshui

Houdian brush has a long history, as an important national cultural industry Hengshui, isalso the important folk culture in Hebei province and even in the country. Because of itstraditional complicated making process, its poor working condition hard and low income.there are the fewer and fewer employed in this field.. At the same time, its market also shrinkson account of lack of investment and professionals, scientific and perfect marketing mode.Therefore, the purpose of the research is to change the marketing style, to develop and makethis traditional cultural art thrive as soon as possibleBased on the domestic and foreign research on how to develop the brush business, theresearch of this thesis is mainly to select the concerning material and study how to bring it tolife. It is mainly to find its shortcoming, to dig up its potential, to put forward new ideas andfind out the suitable direction of development for Houdian brush in order to improve itsartistry and its management style through the way of questionaire, talking and visiting. Toidentify the cultural value of Houdian brush in the development of cultural industry,specifically, this article falls into the four parts as follows:The first part, the introduction is mainly outlined the background, purpose andsignificance of the research. The second part summarizes the research on writing brushculture and culture industry. This part has combed the concept, scope and status at home andabroad, which is paved the way for the following research and guarantee the research processaccurately. The third part is the main part of the article. It mainly studies and analyzes itscultural value, Houdian brush industry present situation and the problems existing in thedevelopment. During the process of the research, there are many different industries, variousstalls, schools and communities being visited and interviewed. It is well prepared for furtherstudy. The fourth part studies countermeasures and suggestions for Houdian brush cultureindustry developing direction. That is the focus of the article, also is the core place. This partis the future development direction of Houdian brush cultural industry from seven aspects ofplanning. It will also make the Houdian brush’s future development prospect brighter. The fifth part of the conclusion which mainly reviews the research situation, summarizes andprospects.In a word, through investigation and analysis of the status of Houdian brush market inthe development of Hengshui regional culture industry, it studies its inheritance anddevelopment of the culture in-depth. According to the analysis of present situation, the studyfinds that, Houdian brush business play a greater role enriching cultural resources inHengshui, and especially in promoting the culture industry. Houdian brush business must usediverse modern media (advertising online, Internet, mobile phone, outdoor media) and thefour traditional media (newspapers, magazines, TV, broadcast) to find out the suitable way ofdevelopment for this industry. Specific method in the city is presented as the following way.First, it should constantly improve the developing plan, investigate enterprises respectively,guarantee its quality, employ professionals frequently to enter the industry to ensure thesmooth implementation of the culture industry. It also should focus on business philosophyand scientific marketing mode. Houdian brush culture will penetrate it to educational practice,carry out the rich cultural and educational activities in schools, let the students know Houdianbrush culture’s value at the same time, improve its publicity and influence. It can also makegood use of the economic and cultural development in recent years in Hengshui, thedevelopment of new products with local characteristics rely on resources of the famousregional cultural products and Hengshui Lake tourism resources, scientific planning ofHoudian brush factory, and perfect and reasonable layout, then, this cultural industry can besustained and fully developed, it can also make a beneficial contribution to the revitalizationof the cultural industry in Hengshui.