The Research On Chinese Brush And Ink Into Plane Adverstisement Design

Brush and ink is core of Chinese tranditional art of drawing and calligraphy. Brush and ink is the carrier of Chinese philosophy and traditional human spirit, which carries deep culture connotation. Brush and ink expresses the neutralization of Yin and Yang, Moderation in Confucianism, self-cultivation, Nature and Humanity, harmony of man with nature. It's full of meaning through the vivid representation by brush and ink. Force comes from brush, charms come from ink, and the combination makes lively and natural spirit. The "force" spiritual strength of life, "charms" mean the style of spirit in life. The base of design is national psychological and philosophical orientation of aesthetic.Plane adverstisement design is an planning activity with aim and organization, it's an art represents designer's imagine and plan through visual, and send the information to people by characters and drawings.We search and study on the feature of brush and ink, and it's usage in the modern plane advertisement design. We are looking for the history and culture spirit, analyze how to present the aesthetic consciousness of brush and ink and how to add the "creation" and "configuration" into language of plane advertisement design. All of these are aiming to study our culture gene, which brings our knowledge and power in design from deep of our emotion and mind. It's necessary to concern the ability of creation & configuration and visual transmission for Chinese people in two-dimensional space to develop plane advertisement design in China. During searching the spirit of brush and ink, we can understand it's soul is based on the concept of space-time, moral and spiritual, natural and freehand spirit, and it's displayed by external forms like simple & implicit, interesting imagery, and it's language. The effect of applying brush and ink into plane advertisement design are all based on these aspects.Brush and ink involved in plane advertisement design surely supplies a very large space for creation in art. The various ways like elegant, simple, upright, fresh, living by brush and ink can add more culture connotation for the art. As a mass media, the plane advertisement design is imposing, implicit, imagery through connection with brush and ink. Plane advertisement design is now in the position of intersection of pure art and application design, it's a visual air with a high national culture heritage, which has not only the feature of drawing and design, but also has high symbolic, concentration and naturalness. Thus, we need to pursue the deep meaning from brush and ink, so as to add fresh element into plane advertisement design to make it like a natural poem and cosmic music.