Application Of Dynamic Illusion Based On Audience’s Displacement In Visual Communication Design

In the Reading Picture of more and more image information, the audiencehas gradually felt insensitive with massive stimulation of visual information,and the visual communication design which is limited by static visuallanguage cannot continue to attract the audience’s attention. The applicationof dynamic illusion based on audience’s displacement in the visualcommunication design, with respect to a more attractive static convey way toattractive to the people’s attention, strongly interests audience’s visual,and also greatly improves their memory degree and recognition level ofinformation. The application of dynamic illusion in the visual communicationdesign promotes the two-dimensional level from "mainly static" design forminto the situation of dynamic and static. To take audience’s displacement asrealization condition achieves instantaneous exchange and communicationbetween people and information, improves the degree of involvement andinteraction of audience greatly, and brings new changes and vitality to thevisual communication design.First of all, this article collects and collates relevant literature ofvisual illusion, and finds the commonalities from it to combine dynamicillusion based on audience’s displacement. Moreover, it defines the conceptsof the way of displacement’s way and dynamic illusion of audience, thenexplains the main reason for taking audience’s displacement as thebreakthrough point and make the use of dynamic illusion valid. Once again, ittakes audience mass communication as a basis, divides and positionspopulations from different displacement states, then discusses theaudience’s visual perceptual features in different displacement state suchas walking and driving by the use of ergonomics, and analyzes attentionmechanism and cognitive features of audience in different displacement statefrom the view of physiological and psychological. Therefrom, according to thecharacteristics of visual variation of audience in different displacementstate and combined with dynamic illusion based on audience’s displacement incurrent specific cases of visual communication design’s use, it dividesdynamic illusion’s communication forms which adapt to audience in differentstates of displacement, explains these manifestations’ formation mechanismand art constitute, then summarizes the basic characteristics of the dynamicillusion’s information type based on audience’s displacement. Finally, itconcludes the realization principle, design method and main fundamental ofdynamic illusion based on audience’s displacement by comparing traditional inform type of visual communication design and visual communication methodsof dynamic illusion based on audience’s displacement this article mentioned.then analyzes the difference between them and the advantages of communicationmeans of dynamic illusion based on audience’s displacement, and illustratesthe value of dynamic illusion based on audience’s displacement in the visualcommunication design from perspectives of information dissemination,impression experience and information perception of human.The key of dynamic illusion based on audience’s displacement in visualcommunication’s application is the attention to the audience and theirdisplacement status. Dynamic illusion information in different displacementstates is different in convey way， manifestation forms, constitutionprinciples and design methods during the period of visual communicationdesign. Firstly, it should make sure behavioral status and visual changes ofcrowd’s displacement first. Secondly, in needs to analyze the perceptualfeatures, attention mechanisms and cognitive features of these people indisplacement. Once again, it requires to combine manifestation forms and artconstitutions of visual changes’determination information in the process ofaudience’s displacement. Finally, it demands the methods and principles ofdynamic illusion based on audience’s displacement in visual communicationdesign to design dynamic illusion information adapted to its displacementstate. Dynamic illusion based on audience’s displacement in the applicationof visual communication design profoundly reflects basic design maxim ofpeople oriented in design. In other words, design should not only focus onforms of art, but also pay attention to the physiology characteristics andpsychological changes of people. In the process of design, it must put peoplein a specific environment, and achieve harmony of human, environment anddesign.