Research On Phenomena And Phenomena Of Visual Illusion In Visual Communication Design

Visual design is an art that conveys the information that will be expressed to the audience by properly selecting and arranging visual elements.In the increasingly rich means of communication,visual communication design must further explore the ability to quickly seize the eye of the audience elements and form to enhance the visual effects of the work in order to break through the fierce competition in the market,to obtain long-term development.There is a lot of visual illusion in our usual life and surroundings,and this phenomenon is widely used to produce strange effects.Visual illusion to bring people unexpected,unobtrusive visual effects feast,a strong impact on people's vision at the same time,increase the works of ornamental and interesting,as a graphic design in a unique and innovative expression,master Depending on the basic principles of illusion,it helps us to modify the illusion of science and to better apply the visual illusion to the graphic design.The first chapter introduces the research background,the purpose and the significance of the topic,the literature review,the research content and the research method.The second chapter discusses the concept of visual illusion and the principle of illusion.Illusion of classification,visual illusion in the visual communication design of the important significance of the overview.In the third chapter,the application of different types of visual illusion in visual communication is analyzed,and the application of isomorphic graphics,contradictory space,dimension conversion and missing graphics in visual communication is analyzed emphatically.In the fourth chapter,the paper analyzes the application strategy of visual illusion in visual communication,and points out the concrete countermeasure.Chapter 5,Conclusion and Prospect.Summarize the whole paper,and prospects for the development of related fields.It is hoped that through the research of this paper,it can provide the basis and suggestion for the application of visual illusion in visual communication and the whole design field.