Study On The Efficiency And The Influencing Factors Of China’s Cultural And Creative Industries

Cultural and creative industries is a combination of cultural and creative industries, which is based on creativity at the core of economic globalization in the context of emerging industries produce, emphasizes a host culture or cultural factors depend on individual or team through technology, innovation and industrialization way development, marketing intellectual property industries. Cultural and creative industries as the new sunrise industry, has increasingly become a pillar industry of new economic growth point and the national economy. China’s cultural and creative industries because they have rich cultural resources, strong market demand, the government actively support a potential competitive advantage, the rapid development in recent years. China’s "Twelfth Five-Year Development Plan" clearly states that the cultural and creative industries in2020to become a pillar industry of the national economy, in order to respond to the call, all provinces have also enacted policies and measures to promote the development of cultural and creative industries.While all provinces increased the cultural and creative industries development efforts, but because of the cultural and creative industry started late, slow development, but also a relatively large geographical gap between the level of development. This paper will be of various provinces and the cultural and creative industry input-output efficiency measurement and analysis, and ultimately give policy advice.This paper uses data envelopment analysis (DEA) and the network of DEA to various provinces of the cultural and creative industries into four subsystems, namely the news publishing, radio, film and television and related industries, computer and related services, technology promotion and related services, etc., take industrial fixed assets investment, number of employees and industry practitioners per capita remuneration which two inputs and one output indicators of China’s cultural and creative industries in the2003-2012data analysis measure of; four subsystems, respectively, and total technical efficiency industries, pure technical efficiency, scale efficiency and make analysis; Secondly, our efficiency and economies of scale cultural and creative industries in2012were analyzed cross-sectional data, studies show that China’s cultural and creative industry started late, all provinces uneven development in economically developed and rich cultural resources efficiency provincial cultural and creative industries development is good; Tobit model using the factors affecting2003-2012efficiency of cultural and creative industries are analyzed to analyze the surface of industrial policy, the level of urbanization, technological level of China’s cultural and creative industries have a significant impact on efficiency; Finally, according to the results of empirical analysis, the development of China’s cultural and creative industries to make some policy recommendations.